In pursuit of unexpected wines and undiscovered winemakers, Vine Street Imports has been a leader in the Philly wine industry for over two decades. A logo refresh for their 20th anniversary left them eager to evolve all of their brand assets, including their website. We worked closely with the founders, we developed a style guide for VSI that defined color, typography, voice, vibe and photography for the brand, in addition to fine tuning their new logo.

We then partnered with developers from Sedso Design to deliver a bold, eclectic new website with a dynamic catalog of wines with downloadable content for vendors and enthusiasts alike. While the architecture of the site was already built prior to our involvement, we were able to deliver a comprehensive UI Style Guide to help the developers apply the new VSI branding to the website.