With a commitment to wholesome food, community and sustainability, South Philly Food Co-op is launching its first community-owned grocery store. Opening the doors to this South Philly resource requires a coordinated and cohesive marketing rollout of branded materials. From the initial entry sign down to the shelf labels, each piece presented to the neighborhood should feel seamless, consistent and reflective of the Co-ops identity.

Partnering with Jamie Hoffman of Hazenhoff Designs, we brought our collective experience in branding and retail space design to deliver and manage a complete launch of marketing collateral, large scale and in-store signage, as well as a reinvigorated identity system.